contemporary issues in marketing and consumer behaviour pdf Monday, December 7, 2020 8:11:31 PM

Contemporary Issues In Marketing And Consumer Behaviour Pdf

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Consumer behavior in marketing – patterns, types, segmentation

Email: d. Aims: This module will introduce students to contemporary issues in consumer behaviour. Consumption is best considered as a complex economic, social and cultural set of practices, connected with the spread of the market economy, a developing globalisation, a succession of technological innovations, etc. Furthermore, within this module contemporary issues in consumer behaviour such as Brand Extension, Limited Editions and Global Branding will be discussed and critically reflected. The lectures will include group presentations and discussions in groups on contemporary issues in consumer behaviour. Outline content: At the start of the module, students will be introduced to the concept of consumption, the complexities of consumer culture theory and its development through history. Key concepts for discussion include sustainable marketing and the role of corporate social responsibility.

Subscription price CiteScore 1. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.

Email: a. Aims: This module will introduce students to contemporary issues in consumer behaviour. Consumption is best considered as a complex economic, social and cultural set of practices, connected with the spread of the market economy, a developing globalisation, a succession of technological innovations, etc. Furthermore, within this module contemporary issues in consumer behaviour such as Brand Extension, Limited Editions and Global Branding will be discussed and critically reflected. The lectures will include group presentations and discussions in groups on contemporary issues in consumer behaviour. Outline content: At the start of the module, students will be introduced to the concept of consumption, the complexities of consumer culture theory and its development through history. Key concepts for discussion include sustainable marketing and the role of corporate social responsibility.

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Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase , use and disposal of goods and services , and how the consumer 's emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the s as a distinct sub-discipline of marketing , but has become an interdisciplinary social science that blends elements from psychology , sociology , social anthropology , anthropology , ethnography , marketing and economics especially behavioural economics. The study of consumer behaviour formally investigates individual qualities such as demographics , personality lifestyles, and behavioural variables such as usage rates, usage occasion, loyalty , brand advocacy , and willingness to provide referrals , in an attempt to understand people's wants and consumption patterns. Also investigated are the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general brand-influencers , opinion leaders. Research has shown that consumer behaviour is difficult to predict, even for experts in the field; however, new research methods, such as ethnography , consumer neuroscience , and machine learning [1] are shedding new light on how consumers make decisions.

A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies. Identify the common ethical issues associated with products, pricing, promotion and placement within the marketing mix. Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below. Some ethical problems in market research are the invasion of privacy and stereotyping. The latter occurs because any analysis of real populations needs to make approximations and place individuals into groups.


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Consumer behaviour

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Contemporary Issues in Marketing

Journal of Consumer Marketing

Category: Marketing. The attachment of a…. Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images such as a leaf or flower on the label have the….

This is a 'must read' for anyone interested in studying and learning about contemporary issues in marketing and consumer behaviour. Written by three brilliant scholars, this fully updated edition will be on my favourites shelf for many years to come. I urge you to add it to your book collection too. Fortunately for students of marketing and consumer culture, these three highly-respected scholars leverage their considerable pools of expertise to create a comprehensive, convincing, and readable account of the established e.

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